I’m a people person, a natural problem solver, and someone who genuinely cares. I believe in showing up, thinking ahead, adding value, and following through.
That’s the heart of GO-TO-E. High-level service with a personal touch.
Meet the E
Erika Sykes.
The E on your team.
I’m Erika Sykes, founder of GO-TO-E. For over 15 years, I’ve built my career connecting people, creating opportunities, solving problems, and being the person others trust to get things done.
From sports and entertainment to lifestyle, wellness, business, and community, I’ve worn many hats, built meaningful relationships, and learned how to navigate different rooms while keeping the details moving behind the scenes.
Erika Sykes
FOUNDER & CEO
Teamwork brings the vision to life. We bring clients, trusted partners, and carefully vetted vendors together to move projects forward and deliver seamless, turnkey execution.
That’s the E on your team—connecting the right people, coordinating the details, and keeping your lifestyle moving with intention.
The beginning
Early days.
The same drive.
A look back at an early promotional video I made when I first started GO-TO-E. An early expression of the vision that continues to shape the work today.
Watch the original GO-TO-E promo ↗
▶The original GO-TO-E promo ↗Built on relationships
I did the groundwork.
I still do the work.
01
Learning by doing.
I came up from the ground level. I threw myself into different roles, got my hands in the work, asked questions, and learned by doing. Each experience added another layer to my craft: how to anticipate a need, connect the right people, solve a problem, and keep things moving when the plan changes.
Along the way, I had great mentors. OGs in the game who took the time to school me, share what they knew, and help me find my footing. I carry those lessons with me as I build GO-TO-E as an independent client services agency.
My first agency startup experience was at KLUTCH Sports Group, working alongside Rich Paul as the agency was being built. That hands-on chapter gave me a close look at what it takes to build an agency from the ground up.
02
Different tables. The same me.
The network I’ve nurtured over the years has opened doors across sports, lifestyle, culture, wellness, community, and economic advancement. It’s brought me into rooms and industries I might never have imagined. Those relationships grew through being myself, showing respect, adding value, and doing what I said I would do.
I enjoy connecting people and creating opportunities. I value principles, family ties, and relationships that go beyond a transaction. We collaborate and succeed as a team. That mindset shapes who I work with and how I show up.
03
I care enough to keep it real.
I’m transparent, and I’m not a yes woman. I’ll ask questions, give you my honest perspective, and work through what needs to happen. My attention to detail and ability to think ahead are just as important as my ability to figure things out in the moment.
I’m passionate about the many sides of this work. My approach is personal, hands-on, and built around a system that keeps priorities moving toward results. It’s a niche way of working, and I know I’m not everybody’s cup of tea. I’m comfortable with that.
I work best with people who see the bigger picture—or trust me enough to help bring it to life. When we have that trust, we can connect the dots, create opportunities, and do work we’re proud of. That’s the E on your team.
My journey
Learning the game.
Building the relationships.
From sports management and NIL to player-owned media and basketball operations—each chapter shaped the way I work today.
01 / THE FOUNDATIONWhere it started
Syracuse basketball laid the foundation for Erika’s work in sports management.
Read the original reflection ↗
02 / FINDING MY VOICEFrom courtside to on air
Her first color analyst broadcast with Time Warner Cable Sports opened another way to connect with the game.
Read the original reflection ↗
03 / PURPOSE IN THE WORKCreating opportunities beyond the game
Helping athletes connect with young people and their communities became part of the work’s purpose.
Read the original reflection ↗
04 / NIL & ATHLETE SUPPORTRelationships through every stage
Working with Wendell Moore Jr. through his college and NIL journey meant showing up for the person, the family, and the opportunities beyond the court. A moment with Wendell and his family as Duke advanced to the Final Four is part of that story.
Explore the work ↗
05 / PLAYERSTVPlayer-led. Player-owned.
As Director of Brand Strategy, Talent & Events at PlayersTV, I learned to develop content around what players care about: short films, television series, documentaries, and content partnership shows for national networks. I also put together an Art Basel event with Amar’e Stoudemire and special guests.
Explore the work ↗
06 / UNRIVALEDSupporting the people behind the game
During Unrivaled’s inaugural season, I worked in player relations and basketball operations as a club coordinator assigned to Phantom. From team logistics to day-to-day player support, it was another hands-on chapter in keeping people and moving parts connected.
Explore the work ↗
07 / LOUD AND LIVE ENTERTAINMENT
Big experiences. Every detail connected.
As an Event Director at Loud and Live Entertainment, I worked across large-scale events, Hispanic audience experiences for Amazon Prime and Prime Video, movie premieres, private screenings, invite-only influencer dinners, and brand activations.
That chapter also included Chase financial literacy events and Latino community activations, a private premiere for an Apple TV documentary about Messi, and the Becky G × Vita Coco partnership activation across an 18-city tour. Bringing that touring brand experience into a 10 × 10 creative footprint meant making the space work as hard as the idea.
Different audiences, brands, and environments. The work was connecting the creative vision with the people, production, and details that brought each experience to life.
Explore event work ↗
08 / PILATES & WELLNESS
Move with intention.
Becoming a Pilates instructor is a new chapter in how I care for people. I teach private one-on-one and group reformer Pilates sessions, bringing the same attention and personal touch to movement that I bring to every part of GO-TO-E.
Mobility, alignment, strength, balance, and recovery-minded movement. We’ll talk about your goals and build a session around the way you want to move.
Explore Pilates & wellness ↗Life around the work
In the room.
In her element.
A personal look at Erika’s world—studio visits, client moments, live events, courtside connections, and the style she brings along the way.
55 photographs
Movement with intention
Family, teamwork, and Wendell’s back-to-school bash
Knicks × Sixers — a night at Madison Square Garden
Reformer Pilates with Erika
Breathe Through It — movement and conversation with Monique Billings and Satou Sabally · A PlayersTV production
Syracuse at Hard Rock Stadium
Pilates — a new chapter in client care
Unrivaled — a view from the court
Madison Square Garden — the game-day view
Cheering for my alma mater
Behind the scenes at CBS
On set, in good company
The people behind the show
All-Star connections
A different setting, the same E
Event style
Out and about
An evening out
Off the clock
My first color analyst broadcast
Where it started — Syracuse basketball
Behind the scenes at Good Morning Football
Calling the shots at CBS
Let’s Talk About It — women’s empowerment
The team behind the Live Civil Tour
Showing up for the community
Celebrity Sweat connections
Representing GO-TO-E
A memorable meeting
UFC Pittsburgh — fight night connections
Browns game-day moments
NBA All-Star 2018 — Los Angeles
All-Star weekend — good company
Dion Waiters — community weekend team
GO-TO-E camp season connections
Wendell Moore Jr. — back in camp mode
Building my own seat at the table
Abdul Nader — fashion, styling, and teamwork
KLUTCH Sports Group — my first agency startup experience
NIL — on campus at Duke
NIL — relationships around the table
PlayersTV — Art Basel with Amar’e Stoudemire
Wendell Moore Jr. — a Final Four moment with family
Unrivaled — the Phantom team
Unrivaled — inaugural-season playoffs
Unrivaled — courtside connections
Unrivaled — part of the inaugural season
Amazon — Bazar Festivo welcome
Amazon — holiday event design
Amazon — music-inspired guest experience
Amazon Music — activation design
Amazon — dinner production details
Amazon — guest gifting
Amazon — holiday hospitality
Becky G × Vita Coco — touring brand activation
Photographs supplied by Erika Sykes. Event and broadcast names identify the settings shown. Explore the client portfolio for project details and original post credits.
The E on your team
Your vision.
Consider it handled.
From personal support to meaningful experiences, GO-TO-E connects the people and details that make things happen.
Let’s connect ↗