Everyday essentials
Signature Tees
GO-TO-E tees in cropped and classic silhouettes. An everyday way to carry the brand with you.
Coming soonShop GO-TO-E · Coming soon
A piece of the brand.
Part of your everyday.
Branded essentials, thoughtful resources, and signature collections made to move through life with you. From the lessons behind the business to the pieces you reach for every day, carry a little GO-TO-E with you—and be part of what comes next.
Preview the first collection ↓
Wear the connection. Carry the mindset.
Essentials · Apparel · ResourcesThe first look
Made for your
everyday moves.
Explore the upcoming lineup. Product previews are shown below; launch details, final selections, and pricing will be shared when the collection is ready.
10 upcoming pieces
Athleisure
Movement Legging Set
A coordinated GO-TO-E top and legging look for the movement in your day.
Coming soonAthleisure
Movement Short Set
A matching crop top and short set with signature GO-TO-E branding.
Coming soonAthleisure
Everyday Unitard
A one-piece silhouette with GO-TO-E branding and an easy, coordinated look.
Coming soonSignature On-the-Go collection
Signature Tracksuit
A zip jacket and matching pant with a sport-inspired stripe and GO-TO-E signature.
Coming soonSignature On-the-Go collection
Signature Sweatsuit
A coordinated sweatshirt and pant look for everyday moments on the move.
Coming soonEveryday essentials
Quarter-Zip Pullover
A signature GO-TO-E layer with a quarter-zip neckline.
Coming soonSignature On-the-Go collection
Signature V-Neck Sweatshirt
GO-TO-E on the front. The E on your team on the back. A signature layer to make your own.
Coming soonSignature On-the-Go collection
Signature On-the-Go Hoodie & Jogger Set
A refined, relaxed silhouette with a structured hood, front kangaroo pocket, and matching tapered joggers with zippered side pockets. Finished with the signature GO-TO-E Management wordmark. Previewed in black, navy, and heather gray.
Coming soonAthleisure
GO-TO-E Pilates Grip Socks
A studio-ready essential with a ribbed ankle, dotted grip sole, and the signature GO-TO-E Management wordmark. Previewed in white, black, heather gray, and navy.
Coming soonCollection previews · Coming soon. Purchases and preorders are not open yet.
Digital products & resources
Take the lessons.
Make your next move.
Discover Erika’s Don’t Psych Yourself Out and future resources drawn from the journey behind GO-TO-E. A place for perspective, experience, and ideas to take with you.
E-bookComing soon
Hardcopy editionIn development
Print availability will be announced once production is complete.
More to come
Represent the brand.
Carry the connection.
Branded essentials, hats, tracksuits, sweatsuits, athleisure, digital products, and signature collection drops. Follow along as the GO-TO-E shop takes shape.
Explore GO-TO-E in action ↗Ask about the collection ↗